01 / NATURAL
All Natural
Focused product positioning centered on natural tobacco leaf.
Punch Bros✦Premium Grabba✦Natural Tobacco Leaf✦Fresh & Moist✦Punch Bros✦Premium Grabba✦Natural Tobacco Leaf✦Fresh & Moist✦
The Punch Bros attitude
Built to be seen.
Made to hit hard.
Punch Bros brings a high-energy red and black visual identity to premium Grabba. Character-led packaging, oversized typography and a cleaner premium website experience now work together without text crowding over the product images.
Product lineup
Choose your punch.
Two clean product presentations with no text layered awkwardly over the packs — just bold visuals and focused product information.
Punch Through The Ordinary • Punch Through The Ordinary
Brothers In Flavour • Brothers In Flavour • Brothers In Flavour
What defines it
Four things.
One identity.
02 / SELECTED
Hand Selected
A quality-led product story with a selective presentation.
03 / FRESH
Fresh & Moist
Packaging language built around freshness and product care.
04 / SLOW
Burns Slow
A slow-burn product message within the Punch Bros visual system.
Retailers & wholesale